BLY

I started with a consultation to understand the brand, its customers and where BLY wanted to sit in the market.

The owner wanted something inspired by bold British fashion brands, with a strong and confident look.

BLY is an old English word used in Devon and Cornwall, meaning to resemble someone or something. This idea became the starting point for the logo. I took the shape inside the B and mirrored it to create the flower-like symbol. The result is a simple mark with a link back to the meaning of the name.

Once the logo was established, I built the rest of the brand around it. The identity uses a bold wordmark, simple typography, a small colour palette and a repeat pattern made from the logo. Each part can be used on its own or together.

The palette uses charcoal, ivory and blue.

Charcoal gives the brand a strong, premium feel. Ivory adds warmth, while blue brings a brighter touch.

I paired the bold logo with a simple, modern typeface. This keeps the brand easy to read while allowing the logo to remain the main focus.

The logo was also turned into a repeat pattern. This gives the brand another way to stand out across packaging, social media and printed materials.

I explored how the brand could work across different parts of the business, including social media, packaging and a future pop-up shopfront.

The aim was to show how the same identity could work across both digital and physical spaces.

The final identity gives BLY a bold and feminine look that feels premium but approachable.

The brand can now be used consistently across everything from social media to packaging to future retail spaces.